The new showroom – from empty loft to sophisticated concept

When we took over the space on Wilhelm-Kabus-Straße, there was one thing above all: space. 333 square meters, open, industrial, without structure.

The task was clear: to develop a showroom that not only looks good but also functions in everyday life.

The Basic Idea

In contrast to the old location, this time we wanted:

• clear paths instead of convoluted structures
  
• separate listening areas
  
• calm, focused consultation situations

And most importantly: a concept that is logically understandable.

The Individual Areas

Today, the showroom is divided into several zones that flow into one another but each have their own focus.

Entrance Area & Headphones

This is where the visit begins. Headphones can be quickly compared and offer a direct introduction to the topic. This is complemented by a small lounge for special setups.

Living Room & Lifestyle

The focus here is on everyday solutions:

• Televisions and laser TVs
• Soundbars and active loudspeakers
  
• Multiroom systems

Everything presented in a way that can be realistically applied.

Classic HiFi

A separate area for speakers and amplifiers in the mid-range. Here, comparison and tranquility are paramount – with direct switching capability between components.

Home Cinema

A separate room with its own concept, deliberately separated from the rest of the showroom.

Studio & Production

A new part of our offering:

• Recording equipment
  
• Studio monitors
  
• DJ and production solutions

Also in response to the gap that arose after JustMusic closed.

High-End Studio

A large room with plenty of volume, where even more elaborate systems can be showcased effectively – without artificial staging.

The Journey There

The construction was intensive. Since February, we have:

• planned
  
• built
  
• gotten our hands dirty
  
• and iteratively developed many things

There was support with the drywall – the rest came mostly from our own team.

More Than Just Sales

The showroom is deliberately not just intended as a sales floor. We are planning:

• Events and demonstrations
  
• smaller and larger events
  
• content for the blog and YouTube

In addition, there's a small outdoor area that loosens things up a bit.

Online & Outlook

In parallel, our shop is launching at hifi.shop. This is complemented by our content area and regular updates via our channels.

Conclusion

The new showroom is not a finished concept "from the outside".
It emerged from practice.

And that's exactly what you notice about it.